China Unicom launched its new 3G brand on Tuesday. Dubbed as "Wo", the brand marks the formal start of the operator's 3G business.

Now all three of China's leading carriers have unveiled their own 3G brands. China Telecom has "e-surfing". And China Mobile has "G3". China Unicom's 3G brand features three design options, each targeting a separate demographic including business, home, and vogue.

The unveiling of the "Wo" brand is the first step in China Unicom's planned 3G business development, offering state-of-the-art Wideband Code Division Multiple Access. On May 17, the company will begin trail operations in the initial 55 cities that have 3G networks already established.

(CCTV April 30, 2009)