It's a toy lovers playground at the ExCel exhibition center in London as the 2009 Toy Fair gets underway.

Fighting the economic downturn is child's play for toy giant, Lego.

Despite an overall decline in the industry, the Danish toy maker celebrated growth of 51 percent in 2008.

Power Miners is Lego's latest range of simplistic models.

Six toys from the range were launched this month. A further three will be released in August.