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Volkswagen's China JV to Launch New Audi A6

FAW-Volkswagen Automobile Co. Ltd, China's top vehicle producer, will launch a new Audi A6 to challenge BMW's hold on China's high-end car market, the Beijing Morning Post reported.

 

The new A6 will go on sale in the middle of this year with a 4.2-liter V-8 engine and the choice of front- or all-wheel drive. It will have six gears of manual and automatic transmissions, the newspaper said.

 

The premium-class auto will become China's most luxurious sedan, competing against high-volume sedans such BMW's 5-series, Li Wu, general manager of FAW-Volkswagen's sales company, was quoted as saying.

 

The new A6, like the present A6 and A4, are made at FAW- Volkswagen, German Volkswagen's joint venture with China's First Automotive Works Corp (FAW), in northeast China.

 

Before announcing the plan to produce new Audi A6, the FAW-Volkswagen cut the prices of Audi A6 and A4 by up to 43,000 yuan (US$5,180) from late last week, after BMW reduced the prices of its 5-series by 80,000 (US$9,638) to 100,000 yuan (US$12,048) in January to seize the high-end market.

 

Audi, part of the Volkswagen group, sold 64,018 cars in China in 2004, with 46,177 units being Audi A6 and A4.

 

(Xinhua News Agency March 16, 2005)

 

Audi Cements Market Position
Sales of Luxury Autos Tumble Dramatically
Low Gear Year for Luxury Car Market
VW, GM Continue to Lead Chinese Market
Car Market Competition Moves up to Luxury Brands
Volkswagen Encouraged to List JVs
VW Opens New Auto Venture in Changchun
Volkswagen Streamlines Service
Volkswagen Places Bets on Auto Finance
10,000 Homemade BMW Sold in Past Year
Audi China Launches Luxury Car's Price Cut
FAW, Toyota to Produce Hybrid Cars
Further VW Price Cuts
VW, FAW Launch Component Joint Venture
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