Director Liu Siguang said, "The exhibition is our way to celebrate the 60th anniversary of the founding of the People's Republic of China. We've been making an effort to showcase the treasures of China's folk art. We hope the festival and the museum will become an international brand and be a window for people from around the world to know China's rich culture. "

The Museum of China's Folk Art Treasure is located near the northern gate of the Temple of Heaven. Since it opened last July, more than four hundred thousand people have visited the museum. The official website of the museum has been visited online more than five-hundred thousand times. The museum has become an important platform to showcase the treasures of China's folk arts. The festival will run for two months from August the 16th.

(CCTV July 22, 2009)