England has launched its bid to stage the 2018 World Cup. On Monday, a host of sporting stars, politicians and some of high profile personalities were on hand at Wembley Stadium to lend their backing to the push to bring the Cup back to Jolly Ol' England.

Adrian Chiles, Broadcaster, said, "Ladies and gentlemen, Prime Minister, thanks for very much for coming. Welcome to the start of England football's bid to bring the 2018 World Cup to England."

Wembley Stadium provided an apt venue for the launching ceremony.

Football Association chairman Lord Triesman was the first of several footballing luminaries to provide their backing. The bid also received royal backing courtesy of Prince William.

Prince William said, "As a nation we are proud of our great cultural diversity. We will offer a warm, home from home welcome, to all the participating teams and their supporters. From personal experience I know the difference that sport - and football in particular - can achieve."

Pupils from local schools also demonstrate their supports -- and they are highly vocal ones!

Under the watchful eye of a statue of Bobby Moore, David Beckham was the first person to sign in support of the bid.

David Beckham, AC Milan player, said, "You see the effect of what Wimbledon does and the rugby World Cup does and the cricket World Cup and things like that so to have a huge competition like the World Cup - the biggest football competition in the world - in our country it is inspiring for young kids."

Wayne Rooney, fresh from winning the Premier League title, expressed his hopes of playing in the event.

Wayne Rooney, Manchester United and England, said, "I will be 32 (years old) so hopefully I will still be playing and, like I said before, to play in a World Cup for England in England it will be a great feeling for myself."

FIFA is scheduled to announce the successful host nation in December next year.

(CCTV May 19, 2009)