阅读难度：

L'Oréal has been forced to pull ad campaigns featuring Hollywood star Julia Roberts and supermodel Christy Turlington after the advertising watchdog upheld complaints by Liberal Democrat MP Jo Swinson that the images were overly airbrushed, the Guardian reports.

Swinson lodged complaints with the Advertising Standards Authority about the magazine campaigns for L'Oréal-owned brands Lancôme and Maybelline. She complained that images of both celebrities had been digitally manipulated and were "not representative of the results the product could achieve."

The ASA ruled that both ads breached the advertising standards code for exaggeration and being misleading and banned them from future publication.

"Pictures of flawless skin and super-slim bodies are all around, but they don't reflect reality," said Swinson. "Excessive airbrushing and digital manipulation techniques have become the norm, but both Christy Turlington and Julia Roberts are naturally beautiful women who don't need retouching to look great. This ban sends a powerful message to advertisers -- let's get back to reality." （点击《卫报》查看原文）

朱莉娅·罗伯茨代言欧莱雅广告遭禁

       据英国《卫报》报道，英国自由民主党议员乔·斯文森向广告管理机构投诉，欧莱雅广告中好莱坞明星朱莉娅·罗伯茨和超模克里斯蒂·特林顿的形象修饰过度，管理机构支持该说法，欧莱雅被迫将广告撤下。

       斯文森就欧莱雅旗下兰蔻和美宝莲的杂志广告向广告标准局提起投诉。她称，这两位名人的形象经过数字化处理，“并不能代表该产品所能取得的效果”。

       广告标准局判定，这两则广告过分夸大，有误导性，以后不得刊登。

       斯文森说：“无瑕肌肤和身材超级苗条的图到处都是，但它们不能反映现实。过度的修饰和数字化处理技术已成为惯例。但克里斯蒂·特林顿和朱莉娅·罗伯茨生来就是美女，无需修饰就很好看。这个禁令向广告商发出一个强有力的信息：让我们回归现实。”

(China.org.cn July 29, 2011)