Financial basis for campaign
In the Philippines, running for president without sufficient financial support will go nowhere. To extensively showcase candidates' bright side to voters, they usually open campaign websites, broadcast their campaign advertisements through TV and radio stations, hire motorcades decorated with campaign-related materials to roam streets, ask supporters to post posters along streets and hand out flyers and publicity items such as rubber bracelets and caps with candidates' names or images.
Before the 2010 General Elections, streets in Manila were filled with campaigning advertisements, and even some trees became publicity platforms--yellow ribbons tied to the branches represent Aguino III, and orange ribbons represent Villar.
Senator Panfilo Lacson, who initially claimed that he would run for president, scrapped his idea last year, saying he was "bowing" to the reality that his "extremely limited resources" were not enough to run a campaign.
In a statement, Lacson said that while "well-meaning friends" had pledged financial support, "the time has come to face the reality that the intent to lead in this land in order to do good, has become an enterprise only for those who have access to unlimited funds."
He said that "poverty, the lack of health services, education and security will not be solved through dole-outs from politicians during election season, which is given away easily because it came from corruption."
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