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China Fashion Week: Turn ancient city into new fashion capital
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Now in its 13th year, China Fashion Week is establishing itself as an international contender.
Organizers and designers at the event hope to turn the ancient city into a new fashion capital.
Fashion trends in China are running counter to the pressures of the recent global financial crisis and various natural disasters suffered in recent years. But one of China's leading men's brands, Cabbeen, is sailing on the winds of optimism.
The Cabbeen collection will be followed by another 8 menswear releases for 2011 Spring/Summer; it's the largest number of menswear collections in the 13-year history of China Fashion Week. The number is a reflection of an over 20-percent increase on new menswear labels in China. And the demand is diversified.
The man behind Cabbeen, Yang Ziming, has been seeing and experiencing these changes over years. He gave his first show at China Fashion Week eight years ago, and in 2007 was the first Chinese mainland designer to show at New York Fashion Week.
Yang Ziming, Designer of Cabbeen, said, "New York Fashion Week targets buyers and sellers, while the content of China Fashion Week covers a more diverse group. As the top fashion week in China, the event has attracted great attention from insiders, outsiders, and the press. I've seen China Fashion Week make progress step by step in the past few years. It is more professional, for instance, and the work of the organizers and staff are delegated in detail."
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