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Transparent Italian pavilion

Transparent Italian pavilion
0 CommentsPrint E-mail CCTV, February 18, 2010
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Time now for our special coverage on the upcoming Shanghai World Expo. The transparent Italian Pavilion is by no means invisible. Its structure is composed of 20 functional modules that represent Italy's 20 regions, and was inspired by a Chinese game called Shanghai. The pavilion has been named the City of Man. So follow us into that structure to find out how to live the Italian way.

Italy, Italy, Italy. All these pictures with strong Italian flavor are actually describing one place except it is in Shanghai. The answer is, it's the Italian Pavilion for the Expo 2010.

Dario Rota, Pavilion Director, said, We will have some icons of the Italian lifestyle, like a Ferrari car and a Ducati motorbike; also some clothes from D&G and Prada; the staff working in the pavilion will wear uniforms designed by Prada. More than this, we also have art masterpieces like classic Caravaggio and also pieces from Fontana. So I would like to invite all of you to come to visit the Italian Pavilion.

When Mr. Rota says the Italian Pavilion is welcoming all of you with those big names, he is serious about that. And if you would also like to be armed in Dolce&Gabbana or Prada, you may try to apply for the volunteer work in the pavilion. But yes, the Italians are coming to town, with their way of living. The country recently unveiled its theme for the national pavilion in the Expo 2010 Shanghai, "city of man – living the Italian Way", together with the displays that will come to the city. As the commissioner general of the country's expo committee says, they hope to bring an echo to the Expo 2010 through their displays and pavilion theme.

Beniamino Quintieri, Italy's Expo Commissioner General, said, The theme of the expo was "Better city better life." We think both the themes are associated with the quality of the men, so the idea is to show the quality of the life and the average size of the Italian cities, their culture and traditions and so on. All these things increase the quality of life, when man is more integrated with the city, with respect to the other country.

Italian Pavilion for the Expo 2010
Italian Pavilion for the Expo 2010


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