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Exploring 3D technology: From cinema to home
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As more "3D" films hit theatres, the next phase of advanced techniques will be geared towards home devices like televisions and personal computers. By the middle of this year, it will be possible to tap into this amazing technology.
From the visual feast of Avatar to Tim Burton's adventure -- Alice in Wonderland... This (audience wearing 3D glasses) will become an increasingly common sight in cinemas all over the world.
With a special pair of 3D glasses, moviegoers will experience more thrills than they ever did before.
Moviegoer said, "It almost makes it more of an interactive process when you are being entertained by the film. It captivates you more. It brings you more into the story. There is more entertainment value in a 3D film because of the level of stimulation that is not provided by standard film. "
But that thrill is about to come from home.
XpanD, a Los Angeles based company, is currently the only creator of active/shutter 3D glasses for theaters in the US. This year, it is about to launch state-of-art permanent glasses for home use. That means with a TV, or computer installed with the right program, people can enjoy a 3D ride without leaving their homes.
Maria Costiera, Xpand CEO, said, "I'm talking something that you're going to watch TV with, the kids are going to play computer games with, that you're going to go into the cinema with your own pair. That you're going to watch advertising, that you will watch your football game with."
The business could be a promising venture. Some big companies are already showing interest in producing home viewing devises with 3D features built in.
"That is going to be the official roll out plan from all the big guys, not just us. I'm talking about Panasonic, Sony, Mitsubishi, all these guys are going to come out and say we are ready to go." said Maria Costiera.
Since the first motion picture in 1895, the movie industry has undergone tremendous generational change, and so have our watching habits. Now, with the advent of this latest 3D technology, perhaps we will leap into the next phase of evolutionary viewing.
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