Betty is suddenly thrust into a different world when she is hired as a personal assistant at Mode, a fashion magazine headquartered in Manhattan.

The drama was a big hit when it was premiered in 2006. It earned many top awards.

The popularity of the comedy inspired a Chinese version: Ugly Wudi. The TV series was produced by Hunan Province Television and released earlier this year. The story line hews closely to the original south American and American versions. The Chinese adaptation tells about an unattractive but talented girl struggling for success in a big company.

The "Ugly" fad also caught on to the big screen. The South Korean film "Beautiful" focused on two themes that women love to talk about: weight control and cosmetic enhancement. Attempting to win a young man's heart, an overweight girl goes on a weight-loss program and undergoes cosmetic surgery. But when she emerges at last as an unqualified beauty, she finds she has lost her identity.