The name of the shop is a simple expression of the group's pursuit of simplicity in a complex world.

All of the youngsters studied design as their major in college. They had a passion for starting their own business as soon as they graduated. However, for a long time they didn't know where to start.

The idea of the shop was inspired by a dream of Qin Mo. The cat-loving boy dreamt of a cat that could talk. The cat walked towards Qin murmuring "1,2,3". When Qin asked it about the meaning of "1,2,3", it told him that it referred to a lovely creativity shop.