Qingdao Publishing Group

Gao Jimin, deputy editor-in-chief of Qingdao Publishing Group

"Conception, Confinement, Child Care" has sold more than 1 million copies, bringing in 3.5 million yuan in revenue for the book's publisher, Qingdao Publishing Group.

The book's success is being heralded as a sign that Qingdao's restructuring of its cultural industries is on the right track. Qingdao Publishing Group, a state-owned company, is leading the way by building a new media publishing base and digital publishing base.

It plans to release more scientific and educational books, as well as promote reform to become a modern corporate system with clear management of property rights and standards.