One of China's most valuable brands, Haier, has been prominent at the Shanghai Expo by sponsoring three foreign pavilions.

A leading global manufacturer of white goods, Haier signed sponsorship deals with the United States, New Zealand and Italy.

It is also one of the sponsors of the Shandong Pavilion.

The strong multinational sponsorship is a reflection of global recognition of the Haier brand.

The themes of the U.S Pavilion and New Zealand, "Rising to the challenge" and  "Cities of Nature: Living between Land and Sky", are well matched by the Haier’s persistent pursuit of top green home appliances.

Haier's website: http://www.haier.com/index.asp