Shanghai Expo 2010, the organizing body of the United States of America Pavilion at Expo 2010 Shanghai, announced that Martin Alintuck has been appointed president/CEO of the organization.

Alintuck replaces Nick Winslow who guided SE 2010 from its inception, through the successful May launch of the USA Pavilion, to its first month of operation in which it welcomed one million guests. Winslow, who is stepping back from day-to-day management responsibilities, will remain on the Board of Directors.

"Nick brought us from merely an idea to an extraordinary presence at the Expo," said Kenneth Jarrett, chairman of the board of SE 2010. "We thank him greatly for his contributions as president/CEO and are glad we will have his continued advice and counsel on the Board."

Alintuck, previously director of communications at the USA Pavilion, brings significant China management and leadership success to SE 2010. Prior to receiving a master’s in public administration from the Kennedy School of Government at Harvard, Alintuck was managing director, China for Edelman, the largest independent PR firm in the world. He also served two years as vice chairman of the American Chamber of Commerce in Beijing.

"Martin's seven years of experience leading organizations in China will be a great asset to our presence at the Expo, as we enter a new phase, having had such a successful first month," said Jose H. Villarreal, commissioner general of the USA Pavilion. "In choosing Martin to lead an already-strong management team with Mark Germyn, chief operations officer and Jun Ma, chief financial officer, we are set up for a tremendous presence throughout the Expo."

Also announced is the addition of Robert Roche to the Board of Directors of SE 2010. Roche is the current chairman of the American Chamber of Commerce in Shanghai and founder and director of Acorn International (NYSE: ATV), one of the largest direct response TV companies in China.

Since its launch on May 1, the USA Pavilion has hosted more than 1 million visitors from around the globe, China President Hu Jintao and U.S. Secretary of State Hillary. The USA Pavilion remains one of the most popular pavilions at the Expo hosting more than 45,000 visitors per day.

At over 60,000 square feet (6,000 square meters), the USA Pavilion is one of the largest national pavilions at the Expo. With the theme of "Rising to the Challenge", the United States presence will showcase American culture, values, innovation and business in one of China's most dynamic cities, while celebrating the friendship and cooperation between the United States, China and the rest of the world.

USA Pavilion official website:

www.usapavilion2010.com

USA Pavilion official micro-blog:

http://twitter.com/MeiGuoGuan

http://t.sina.com.cn/MeiGuoGuan

USA Pavilion photo stream:

http://flickr.com/photos/usapavilion

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