The city of Yinchuan in Ningxia Hui Autonomous Region has stepped up e-commerce development over the past few years, which becomes a new economic growth pole under the new normal.

The city of Yinchuan was listed as the National E-commerce Demonstration City in 2011. The iBi Incubator in Yinchuan was named the National E-commerce Demonstration Base in 2012. In January of 2014, the city of Yinchuan started to conduct cross-border e-commerce pilot trade under the approval of General Administration of Customs.

“Developing e-commerce is the best way to transform the development mode, adjust the economic structure and cut down industrial over-capacity,” said Liu Zhiyong, the vice-director of Yinchuan Municipal Bureau of Commerce.

The e-commerce retail trade volume in Yinchuan reached 9.01 billion yuan in 2015, up by 55.7 percent year on year.