Chanel logo [tallulahdoll.com] |
Brand Value ($M): 6,823
Brand Value Change 2011 vs. 2010: 23%
Website: http://www-cn.chanel.com/fashion/8#8
Chanel entered e-commerce for the first time, although more for the sale of accessories than couture, because extending luxury credentials to the mass market risked diluting the exclusivity of the brand.
Go to Forum >>0 Comment(s)