The WTA confirmed on Thursday that Li Na's title match against Italy's Francesca Schiavone at the French Open on Saturday was the most watched sporting event to date this year in China.
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"The viewership numbers for Li Na's historic Roland Garros win are a fantastic sign of the continued growth potential of women's tennis in China," WTA chief Stacey Allaster said in a news release.
Apart from the final, every Li game drew a huge TV audience, with her semifinal match against Maria Sharapova boasting 34.5 million viewers.
The 2011 Roland Garros final was also the most-watched tennis match in China's history. About 167 million Chinese tuned in to watch the entire tennis competition during the 2008 Beijing Olympics.
According to CCTV, a preliminary-round women's volleyball match between China and Poland at the 2008 Beijing Olympics was the previous most-watched single event - drawing about 94 million viewers.
Despite the new benchmark, it is still not known whether CCTV, the dominant broadcaster of international sports events in China for decades, will make tennis one of its priorities. Last month, the station was criticized by several top athletes and the public for placing too much emphasis on table tennis before and during the World Championships.
CCTV has the broadcasting rights for all the tennis Grand Slam events - except Wimbledon.
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