Foreign enterprises are seeking business opportunities by
teaming up with the 2008 Beijing Olympics.
The United Parcel Service Incorporated has been named by the
Beijing Organizing Committee for the Olympic Games or BOCOG as a
sponsor of the event. It will provide logistics and express
delivery services for the 2008 Beijing Olympic Games.
As a worldwide partner of the Olympic Games, the General
Electric Company has also signed a partnership agreement with BOCOG
and is a sponsor of the Chinese Olympic Committee. It will provide
a wide range of products and services, including energy power
generation and distribution systems.
EF Group, an education company headquartered in Switzerland, has
been selected as the official language training supplier of the
2008 Beijing Olympic Games.
World express delivery giant FedEx has signed an agreement with
the Chinese Badminton Association to become the official sponsor of
the national team from 2006 to 2008.
Businesses engaged with the Beijing Olympic Games are expected
to generate production value of 1.5 trillion yuan. An increasing
number of both domestic and foreign enterprises will profit from
taking part in the international event.
(CRI April, 7, 2007)