Yan Li, 47, struggled to keep calm on his seat, shifting
uneasily at the thorny questions raised to him.
His uneasiness resulted from a "fake" identity he was assuming:
mayor of Xiamen, the venue of a controversial chemical plant
project, which the public believe will bring serious environmental
problems to the coastal city.
"Do you think the government should be responsible for
introducing the plant?" a reporter asked.
"Hum, I think..." Yan responded, hesitating. "If there are any
mistakes made in city planning, the government will have to assume
responsibility," he conceded.
Yan, who is actually the mayor of Suzhou, a booming industrial
city in east China, was not the only one official being bombarded
with questions on Thursday over some of the most difficult issues
at present.
The rare mock press conference took place in the Party School of
the Communist Party of China (CPC) Central Committee, located in
the northwestern suburb of Beijing.
The prestigious school is seen as a cradle for training
high-ranking officials for the CPC with more than 70 million
members. It was the first time the school held such a simulated
press conference for its trainees.
In a lecture hall the words "How to deal with the media -- a
simulated session" were printed on a blue backdrop. Some 30
officials, including government heads, Party committee chiefs and
senior state-owned enterprise executives, were brought before a
group of Xinhua reporters, who "represented" news organizations
from around the world.
The "spokespersons" were divided into six groups, each of whom
spent half an hour discussing a "hot" issue with the reporters,
such as the Xiamen chemical plant project, medical reform,
corruption, food safety, state assets and soaring consumer goods
prices.
"The session is designed to practice the officials'
spokesmanship and hone their skills to deal with the media," said
Zhao Liwen, deputy director of the school's academic affairs
department.
"This is also part of the ongoing curriculum reform in the
school to train cadres with capabilities needed at the current
time," he added.
Mayor Yan said it was the first time he attended a press
conference like this. "Unlike other press conferences in which we
were fully prepared, we came with only a little preparation. It
(The conference) did test our ability to handle a emergency
situation," he said.
The officials, mostly in business suits and ties, gave answers
to a raft of sometimes vexatious questions: "As a Party discipline
official, how can you walk the thin line between accepting holiday
presents from friends and taking bribes?" "As an official with the
Beijing Hospital, which has a history for providing medical
treatment for 'cadres', will you respond to claims that officials
are taking up more medical resources, while ordinary people find it
difficult and expensive to see a doctor?..."
Some respondents were outspoken, some were still tacit, some
customarily read figures and lines off sheets, but few were seen
showing a stern face and tight lips, and none said "no
comment".
Responses to the questions were followed by nods, spate of
laughter, and whispers from the audience observing the mock press
conference.
"Skills to deal with the media are part of political
competence," said Gao Xinmin, a veteran professor on Party
construction and the course instructor.
"Tactics are needed, like politeness and quick but skilful
responses, in dealing with the media, but one of the most important
things in this regard is to be candid," she added.
"Candidness not only woos media, but also the people, and it is
needed because the public are not to be fooled," she said. "The
media are our friends, and not enemy. We should respect them
because their mission is to seek and report truth."
China began to popularize the spokesperson system in 2003. So
far, seven CPC organs, 74 State Council departments and all the 31
provincial areas in the Chinese mainland have begun the system.
"A good media outlook not only helps improve the image of the
official, but also benefits the image of the government agency or
the city the official services or represents," she told the
trainees.
(Xinhua News Agency January 4, 2008)