Holland-based electronics giant Philips announces that it has installed a newly developed e-ticket system in the Great Wall at Badaling and tourists can enjoy this new service as from the National Holidays starting on October 1st.

The new ticket is a renewable smart card that allows admission into the tourist site upon presenting it in front of a special device at the entrance.

The e-ticket system is compatible with the existing traffic smart card in Beijing, so holders of these cards will be also able to tour the Great Wall without cash payment.

The new e-ticket will greatly enhance service and management efficiency, as well as help coordinate the use of related facilities, such as hotels and highways, near Badaling.

Every year, over four million travelers from home and abroad visit the Great Wall.

(CRI.com September 6, 2004)