Jackie Chan waves to fans at the inauguration of his "Jackie Chan" leisure wear shop in Kunming, on Wednesday, January 30, 2008.

Action film superstar Jackie Chan has launched a clothing brand, hoping to publicize Chinese clothing in the way he has done for Chinese kung-fu.

Chan on Wednesday inaugurated a "Jackie Chan" leisure wear shop in a trendy shopping mall in Kunming, capital city of southwestern China's Yunnan Province.

He said at the ceremony that by launching a specific label for clothes of Chinese style, he wanted them to become well-known worldwide.

Chan's presence has attracted a multitude of fans, among them a 12-year-old boy, who was overjoyed with tears as Chan autographed on his "Jackie Chan" T-shirt.

Jackie Chan also has launched a coffee shop chain under his name.

Jackie Chan autographs for a 12-year-old fan at the inauguration of his "Jackie Chan" leisure wear shop in Kunming, on Wednesday, January 30, 2008.

(CRI January 31, 2008)