Li Xiang, a popular TV host and actress from the Chinese mainland, has celebrated a new title as the chief editor of her just-launched e-magazine.

The new-born magazine Xiang Xin (Believe) will focus on entertainment and fashion, Li Xiang introduced at a press conference on Thursday.

Her e-journal will have to compete with similar ones founded by TV hosts Yang Lan and Chen Luyu, as well as actress Xu Jinglei.

"I believe in myself, and also my partners. Our magazine will have its own style and a group of readers, although we indeed don't have many advantages for the time being," said the 31-year-old chief editor.

Asked about the magazine's stand when giving comments on entertainment news, Li Xiang, being part of the entertainment circle, said the magazine would try to be objective and give readers a real picture of the industry.

(CRI.cn October 20, 2007)