Kunming, capital of southwest China's Yunnan Province, is looking to boost its national and international image by launching a new Program called "Marketing Kunming".

The Program will promote the inland city to the outside world to attract more investment, technology and skilled professionals, reported Saturday's China Daily.

An official of Kunming city government told press Friday in Beijing that they plan to incorporate all kinds of new products and services and develop Kunming's latent advantages to enter intothe world market as a well-known city in its own right.

Known as the "city of eternal spring" for its beautiful sceneryand resources, Kunming successfully hosted the 1999 World Horticultural Exposition.

However, other aspects of Kunming such as its advanced biological engineering, software technology and the pharmaceuticalindustry are unknown to the world.

With China's entry into the World Trade Organization (WTO), thequest to become more competitive is even more pressing, officials said.

To this end, Kunming launched a campaign to give local enterprises more publicity domestically and internationally.

(People's Daily September 16, 2002)