Model Li Bing has a humble and soft nature combined with an intellectual tendency. Both her parents are intellectuals, and under their influence, she has developed a gentle and quiet personality.

Li's modeling career began in 1999, when she was studying at a school of fashion design in Jiangxi Province. She saw a poster for the '99 Ford World Supermodel Contest. She entered the contest and made it to the finals. It was a good beginning, and she is confident of her future in modeling.

But it was the 51st Miss World Contest in South Africa that put Li Bing in the public eye. She was the first Miss China in a Miss World contest, and people all over China were hoping she would win.

She came in fourth, and photos of Li Bing with her sweet smile were published on the front pages of newspapers all over the world.

Where will Li Bing's life go next? Her agency has ambitious plans for her, and we are waiting for the day when she becomes a top supermodel.

Li Bing in a qipao (close-fitting Chinese woman's dress with high neck and slit skirt) standing against a traditional Chinese window.

(China Pictorial April 30, 2004)