Gone are the days of trying to hide your unmentionable garments. Today it is not just acceptable, but even highly fashionable, to wear your underwear as outerwear.

In the country's highest building, the Jinmao Tower, a lingerie show was staged by British brand Eliteca to show off its latest collection of women' lingerie.

In the early 1980s Eliteca started engaging in design and manufacture of lingerie, creating sexy and feminine bras, panties and nightwear for the individual woman, while keeping in step with the latest fashion trends.

Based on the continuous production of high quality intimate apparel, Eliteca has always focused on innovating colours and quality fabrics, as well as comfort.

Mixing-and-matching lingerie-like pieces with other articles makes a look that's perfectly chic. Satin camisoles, slinky slip dresses, corset-style bodices, silky slip-like skirts, and Victorian-style lace tops makes the collection into an abundance of choices.

Different lace patterns are the focus of the design. The designers combine European classic patterns with oriental colours and tones, making this lingerie collection into a dream of romance and allure.

(Shanghai Star   November 28, 2003)