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Car Rental Giant Woos Chinese Clients
Hertz Rent A Car Corp, the world's largest car rental company, has announced that its member clients who hold Chinese driving licenses will now be able to rent and drive cars in some foreign countries.

Hertz said that its branches in the United States, Canada, Europe, Australia and New Zealand now accept Chinese driving licenses, if the holder can show a government-notarized certificate.

Hertz hopes such innovative moves and its global network will lure Chinese clients, said Wong Soon Hwa, managing director for Asia & Japan, Hertz Asia Pacific.

Hertz has forged an alliance with the organizer of Asia Business Travel Market 2003, a business travel exhibition to be held in the city in September, where it will be the official car rental company.

"ABTM will provide Hertz with an excellent platform to showcase its China operations to top corporate buyers and travel management organizations," said Eleen Chua, Hertz International's director for China.

Last year, Hertz announced the appointment of China National Auto Anhua Car Service Co Ltd as its international licensee for China - the company's first foray here.

Through the local company, Hertz became the first global car rental company to offer services on Chinese mainland.

The sluggish global auto industry has also encouraged Hertz's major rival Avis Rent-A-Car System Inc to branch out into China.

Last week, Avis and Shanghai Auto-motive Industry Corp, a domestic carmaker, opened a 50-50 venture, Anji Car Rental and Leasing Co Ltd.

(eastday.com March 20, 2003)

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