Haier Group, a well-known brand name in China, raked in US$707 million from overseas household appliances market during the first six months, up 33 percent year-on-year.

The United States, where the company posted a record daily turnover of US$10 million from January to June, has been viewed as the fastest growing overseas market of the company across the world, Thursday's Economic Information Daily reports.

To make its way as many developed countries as possible, the company made several innovations in its marketing strategies and had many of its products tailor-made for some niche market. In the Republic of Korea, for instance, portable Haier air conditioning made an instant hit in apartments for the single and university dormitories.

The company also doubled its efforts in tapping products with independent intellectual property rights. Its washing machines sold well in Pakistan and Japan while mini-refrigerators were popular in the United States.

With 30 overseas production bases and 22 trade centers, Haier Group aims to make full use of overseas resources to best service global customers, said the article.

(Xinhua News Agency July 28, 2005)