Ms. Jazreel Goh Yeun, education marketing director of the Culture and Education Section of the British Embassy explained the goals of the expo. [China.org.cn/Wang Ke]

The exhibition also gave visitors the opportunity to learn about British culture and lifestyle, and returning Chinese students were also on hand to answer questions and share their experiences of studying in the UK.

Jazreel said: "On the one hand, we cannot deny the negative influence of the global economic crisis on the education market. But on the other hand, the crisis has to some extent boosted demand. It's a bad time for people to look for a job, but maybe a perfect time for them to further their studies."

She predicted the education market in China this year would expand even faster than before despite worldwide financial difficulties.

From 30th June 2008, a new Post-Study Work Program has allowed students to live and work in the United Kingdom for up to two years after finishing their studies. The policy offers a precious opportunity for students to work in an international and diverse environment and boost their employability in the Chinese job market.

Tony Westaway, director of the International Office of Loughborough University, told China.org.cn: "Studying in the UK is not only the premier option for international students, but also an ideal choice for Chinese students. Last year, more than 1,000 Chinese students entered our university." He believes the financial crisis is an opportunity for the people who want to further their studies. The cost of a year's postgraduate study in 2009 will be £19,640 (194,403 RMB), comprising £10,400 fees (102,752 RMB), £4,725 (46,683 RMB) accommodation costs, and £4,515 living expenses (44,608 RMB). The fees have not changed, but the plunge in the value of British Pound has made the exchange rate very favorable to Chinese students.