Study: Women more likely to use social media
- By Yan Pei
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China.org.cn, September 26, 2011
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According to the latest survey by Rebtel, more women communicate with friends, family members and colleagues via social networks than men in the United States. [File Photo] |
![According to the latest survey by Rebtel, more women communicate with friends, family members and colleagues via social networks than men in the United States. [File Photo]](http://images.china.cn/attachement/jpg/site1007/20110926/0011111fa1560fea612837.jpg "According to the latest survey by Rebtel, more women communicate with friends, family members and colleagues via social networks than men in the United States. [File Photo]")
Women are more likely to use social networks as a communication tool than men, a study commissioned by Rebtel shows.
Among online U.S. adults, 68 percent of women said they are more likely to communicate with friends via social media, compared to 54 percent of men. According to the survey's estimates, that means about 75 million women use social networks to stay in touch with friends versus 57 million men.
Rebtel's study also shows that men prefer to contact their family, friends or colleagues via voice or telephone communication.
The survey was conducted by Harris Interactive on behalf of Rebtel in May this year among 2,361 American adults aged over 18.
"Our findings show that men tend to lag behind women when it comes to communicate with others through social media, which debunks others recent studies that suggest men are more savvy networkers between the sexes," said Rebtel CEO Andreas Bernstrom.
China's business press carried the story above on Monday.
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