Taobao adopts new model
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Xinhua, June 17, 2011
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Alibaba Group president Jack Ma |
Alibaba Group on Thursday said it is splitting its e-commerce firm Taobao, China's largest shopping website, into three units.
However, the group won't rule out the possibility of going public in the future, said Alibaba Group president Jack Ma in a letter provided by Alibaba.
Taobao will be divided into three separate firms including Taobao Marketplace, or Taobao.com, for consumer to consumer (C2C) services, Taobao Mall, or tmall.com, for business to consumer (B2C) services and a search engine etao.com for consumers to locate products.
Each of the three companies will have its own presidents: Eddie Wu for eTao; Leo Jiang for Taobao Marketplace and Daniel Zhang for Taobao Mall.
The split will create more value for the whole industry and therefore more value to the company and shareholders, Ma said.
The three units can better focus on their own fields and be more flexible in management after the restructuring, said Alibaba in a press release.
Taobao has about 370 million registered users and 800 million online commodities with a daily trade volume up to 1.95 billion yuan (about 300.93 million U.S. dollars) at the end of last year.
The restructuring was announced when Alibaba Group founder Ma was tussling with its major shareholders, Yahoo Inc and Japan's Softbank over ownership of Alipay, a third-party online payment platform. The payment tool was divested from Alibaba, which Ma said was needed to speed up the application for an online payment license in China.
The People's Bank of China (PBOC), or the central bank, on May 27 announced its first batch of electronic payment licenses to 27 qualified third-party online payment platforms, including Alipay, Tenpay and 99bill.
It also stipulated that all third-party payment businesses should obtain licenses before September, or cease doing business.
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