Samsung sees sales revenue growing in China
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Samsung Electronics Co, the largest electronics company in South Korea by sales volume, said on Wednesday that its sales revenue from the Chinese market reached $39.6 billion last year and it will focus on smartphones, tablet PCs and 3D TVs this year.
According to the company, China accounted for about 29 percent of its global sales revenue last year.
Samsung expects sales growth to increase by adjusting its strategies and increasing cooperation with local companies, according to key executives.
"Samsung will cooperate with Chinese partners to win in the mobile devices market," Samsung's President for Visual Display Business Yoon Boo-Keun said. "We will put greater emphasis on China's smartphone and tablet PC market this year."
The world's No 5 electronic and semi-conductor company by market value told China Daily that it will launch its latest Galaxy-series tablet PCs and smartphones in the country by June.
"Samsung will launch these products simultaneously in the Chinese market and other countries, differentiating us from other companies that launch products in China later," Yoon said.
The popular iPhone 4 handset and the tablet PC iPad, manufactured by Apple Inc, arrived six months in the Chinese market after they were launched in other countries last year.
According to an analyst from the US-based research company IDC, Samsung's smartphones and tablet PCs will provide strong competition for Apple products.
"The iPhone will still be the most popular handset, but Samsung's popularity will increase and exceed many other companies," said Wang Jiping, a senior analyst from IDC.
Samsung launched its smartphones in 2009. According to the company's financial report, smartphones and TVs were the company's core products in 2009 and 2010.
Samsung's touchscreen phones and smartphones achieved about a 20 percent market share worldwide, while the company occupied top position in the 3D TV market last year.
"China's PC and traditional TV markets have slowed down, so it is a good strategy to shift to the mobile-device market," Wang said.
He expects smartphone shipments to China to increase to 62 million units this year, compared with 36 million units in 2010, and sales of tablet PCs to reach 4.3 million units.
However, it is "too early to establish its market position", Wang said.
The company sold 10 million units of smartphone Galaxy S within six months, while it sold 2 million units of Galaxy tablet PCs in the first two months after the launch.
The company said it will have closer cooperation with local companies, including Sina Corp and Tom.com Corp, to develop applications for its Samsung App store, which has received 100 million downloads already.
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