Motorola Inc aimed to regain market share in China by selling smartphones using the Google Android operating system and uniquely designed for China, it said Monday.
The firm will also complete its restructuring and open a new consumer-oriented company in China in the first quarter of next year, said Meng Pu, Motorola China president.
Motorola, which launched three new Android-based phones in Beijing yesterday, said it would "100 percent" focus on Android.
Half of Chinese Android phone users in the country, the world's biggest cell phone market with more than 800 million handsets, use Motorola phones, the company said.
For the first time, Motorola launched three Android-based phones with technical standards to support China Mobile, China Unicom and China Telecom simultaneously. The phones feature the design of Motorola's Ming series, which was one of the most popular smartphones in China several years ago.
"We have re-designed the phones specifically for Chinese consumers and combined the Ming design with the powerful Android system," Meng said.
China is now Motorola's second-biggest market. So far this year, Motorola has launched 11 Android phones.
"Motorola is trying to recover its business both in China and globally through smartphones," said Yan Siqing, chief operating officer of Shenzhen-based China Telling, one of the top handset distributors in the country.
This year, one-fifth of phones sold will be smartphones and the figure will hit one-third in 2012, according to research firm Informa.
Go to Forum >>0 Comments