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World carmakers battle for green leadership

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Volvo's Electric C30 car is presented during the second press preview day of the 2010 North American International Auto Show (NAIAS) at Cobo center in Detroit, Michigan, U.S.A., Jan. 12, 2010. [Xinhua]

The 2010 North America International Auto Show (NAIAS) at the U.S. auto city of Detroit is a lot smaller and greener as the industry adapts to a world reshaped by recession and environmental worries.

In the 39,000-square-foot showroom of the COBO Center at deep heart of Detroit, the global automotive community comes together to catch up on the latest with 60 new vehicle premieres.

Electric, hybrid and small cars have grabbed center stage at the auto show this week. Some global automotive companies unveiled new electric and hybrid cars at the auto show as car companies battle for green leadership and strive to meet stringent new fuel economy and emission requirements later this decade.

The 2010 North America International Auto Show (NAIAS) at the U.S. auto city of Detroit is a lot smaller and greener as the industry adapts to a world reshaped by recession and environmental worries.

In the 39,000-square-foot showroom of the COBO Center at deep heart of Detroit, the global automotive community comes together to catch up on the latest with 60 new vehicle premieres.

The plug-in of Toyota's Prius Hybrid concept is seen during the second press preview day of the 2010 North American International Auto Show (NAIAS) at Cobo center in Detroit, Michigan, U.S.A., Jan. 12, 2010. [Xinhua]

The hybrid version of Ford Motor Co.'s Fusion sedan won car of the year at the annual Detroit show. According to Mark Fields, the president of Ford, the new Ford Fusion Hybrid Sedan will be competitive among the other all-electric vehicles.

Lexus's LF-Ch hybrid concept car is presented during the second press preview day of the 2010 North American International Auto Show (NAIAS) at Cobo center in Detroit, Michigan, U.S.A., Jan. 12, 2010. [Xinhua]

Ford Motor Co's Alan Mulally stated positively that "the efficiencies generated by our new global C-car platform will enable us to provide Ford Focus customers with an affordable product offering quality, fuel efficiency, safety and technology beyond their expectations."

The South Korean carmaker Hyundai, which aims to extend last year's triumph in budget-conscious models, has displayed a number of small-size electric cars at the auto show this year.

U.S. automakers GM and Chrysler also vowed to start fresh with electric vehicles but also try to boost their small-car credibility.

Meanwhile, Chinese electric carmaker Build Your Dream (BYD), bent on becoming one of the world's largest automakers, launched a series of ambitious projects that it hopes its electric cars will reach the streets before larger, well-established carmakers.

A boy experiences driving the Ford's Fusion hybrid car during the second press preview day of the 2010 North American International Auto Show (NAIAS) at Cobo center in Detroit, Michigan, U.S.A., Jan. 12, 2010. [Xinhua]

At the Detroit Auto Show, BYD stepped onto center stage with plenty of interesting product, including the world's first dual-mode plug-in hybrid. BYD's F3DM and e6 which debuted at last NAIAS in Detroit, were brought to this year's Detroit auto show again.

The Chinese electric cars have attracted thousands of visitors and reporters at the auto show. BYD Chairman and President Wang Chuanfu told Xinhua that both vehicles could hit the American and other foreign markets by 2011.

Analysts here said the abundance of hybrid, electric and other environmentally friendly vehicles shows the auto industry believes it must meet stringent fuel economy goals through technology.

Hyundai's Blue-will hybrid concept car is presented during the second press preview day of the 2010 North American International Auto Show (NAIAS) at Cobo center in Detroit, Michigan, U.S.A., Jan. 12, 2010.