Taylor Swift's perfume inspired by love
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China Daily, July 18, 2011
Taylor Swift's fragrance Wonderstruck was inspired by falling in love.
The pop star has collaborated with Elizabeth Arden to create her first perfume and Taylor revealed the name came from her song 'Enchanted' about meeting a special someone.
She told WWD: "I share personal life experiences through my music, and my fragrance will allow me to share these experiences with my fans in a completely different and new way. Falling in love is a moment every girl daydreams about and Wonderstruck represents that magical feeling of promise and hope and intrigue. It was fascinating to learn that you can layer so many different scents to create a beautiful end result."
The new scent -which will be rolled out worldwide over two years starting in September - features freesia, green tea, apple blossom, raspberry and dewberry and Taylor likened choosing the scent to planning an album launch.
She said: "Writing songs is a process unlike anything else, and I'll never experience anything like it. However, coming up with ideas for this fragrance and the packaging and message of it reminded me of what it's like to plan an album launch. You come up with a theme that represents all these tiny moving parts, a sum of all the planning and creating. Then it goes out into the world and becomes a part of people's daily lives."
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