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Nokia, the world largest handset maker by units shipped, will slash prices of its smartphones by up to 15 percent this month in a bid to stop its market share from further declining, Sina Tech reported Wednesday, citing two anonymous industry insiders.
The price cuts apply primarily to Nokia's high-end phones. According to one of the sources, Nokia's flagship smartphone N8, multimedia phone C7 and business phone E6 will see their prices cut by 15 percent. Other models will also see more moderate price drops.
"There will not very big cuts to any one model, but the scale - across the portfolio – hasn't been seen for a very, very long time," the industry insider told Sina Tech.
A Nokia spokesperson denied the price cut was unusual, saying that it was just a routine business decision.
Nokia is expected to report losses in the second and third fiscal quarter of the year, due to a continuing slide in its smartphone market share. According to research company Gartner, Nokia's share in that market had dropped to 25.5 percent in the first quarter, compared to the 39 percent a year ago. Many analysts believe this figure will continue to decline.
In January, iPhone maker Apple Inc. surpassed Nokia to become the largest mobile phone maker in the world by revenue. |
新浪科技周三报道，两处业内消息称，从本月初开始全球最大的手机厂商诺基亚已经全线下调了智能手机价格，最高降低15%，旨在阻止其智能手机市场份额下滑。
其中一处消息称，此次降价主要针对诺基亚高端手机产品，旗舰产品N8、多媒体手机C7和面向商务用户的E6的降价幅度最大，约为15%。其他型号手机的价格降幅较小。
该消息称：“尽管每款型号手机的降价幅度不是特别巨大，但也是很久很久没有见过的 。”
但诺基亚发言人表示调价是正常运营的一部分。
由于智能手机市场份额持续下滑，诺基亚今年第二财季和第三财季预计都将出现亏损。Gartner数据显示，今年第一季度诺基亚智能手机市场份额从一年前的39%降至25.5%。许多分析师认为，今年诺基亚的智能手机份额将继续下滑。
今年1月份，美国苹果已经超越诺基亚，成为按营收计算的全球最大手机厂商。 |
