The festival is held in August every year (in 2006, from August 12-27th). The event is a raucous celebration of Qingdao's brewing heritage.
During the daytime, there are official ceremonies that celebrate Qingdao's heritage as well as carnival type rides, food and games.
In the evening, the event really picks up as crowds flock to huge tents set up by each beer company with a presence in China. One can sit down and order beer or snacks and watch (or participate in) various performances such as karaoke, concerts, auctions, or comedy.
(China.org.cn)