With the upcoming Spring Festival and the frenzy of gift-giving, the problems associated with gorgeous packaging are becoming something acute in China. Many commodities on the market are extravagantly wrapped, becoming several times bigger than the products themselves.

There are no more martial arts films on Chinese screens this year. The Chinese film masters are all preparing for their own projects starring such many big names as Chow Yun-Fat, Andy Lau and Tony Leung.
 
Experts suggest producers adopt plainer packaging policies, and minimize their size, as well as diverting materials to ensure that packaging is recyclable.

Lu yangang, with the State Administration for Industry and Commerce also stresses the point.

"We need to reinforce the reining-in of extravagant packaging. Furthermore, we need to prevent consumers from possible fraud caused by inflated packaging."

He called on people to drop the package-above-all mind in the purchases and change to a "green consumption" concept.

(CRI.cn February 16, 2007)