L-R: Pubajia, Wu Jianfei and Song Xiaobo, participants of the 2006 "My Hero" contest, promote the Chinese animation film "The Warrior," in Shanghai on Monday, July 2, 2007.

Fans of Shanghai Dragon Television's "My Hero" contest came out in force and crammed into the city's Film Art Center on Monday night to see their "heroes" -- who had shown up to celebrate the premiere of the animation film The Warrior.

Using their newly-gained star power, winners of this and last year's "My Hero" show called upon fans to support the domestic animation industry.

Revolving around a charming Mongolian girl, the US$1.9 million film is the latest big-budget production by Shanghai Animation Film Studio, which has produced some of China's most successful animation works.

(CRI.cn July 4, 2007)