Chinese law enforcement officials set on fire the fake and shoddy products ahead of the World Consumer Rights Day in Xining, northwest China's Qinghai Province, March 14, 2007. Over 44 percent of consumers had been "seriously violated," according to a recent survey by China Consumers' Association.

A general view shows the fake cigarette that will be destroyed ahead of the World Consumer Rights Day in Yuncheng, north China's Shanxi Province, March 14, 2007. Over 44 percent of consumers had been "seriously violated," according to a recent survey by China Consumers' Association.

A general view shows the fake cigarette set on fire ahead of the World Consumer Rights Day in Yuncheng, north China's Shanxi Province, March 14, 2007. Over 44 percent of consumers had been "seriously violated," according to a recent survey by China Consumers' Association.

A photographer takes picture of the fake drugs set on fire during an activity to mark the World Consumer Rights Day in Urumqi, northwest China's Xinjiang Uygur Autonomous Region, March 14, 2007. Over 44 percent of consumers had been "seriously violated," according to a recent survey by China Consumers' Association.

A fireman sets on fire the fake drugs during an activity to mark the World Consumer Rights Day in Urumqi, northwest China's Xinjiang Uygur Autonomous Region, March 14, 2007. Over 44 percent of consumers had been "seriously violated," according to a recent survey by China Consumers' Association.

(Xinhua News Agency March 15, 2007)